Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is "SWK Kleinbauernlogistik GmbH". The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There will be no disclosure or other use of the data. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for a longer period and allow for the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in case of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR for the protection of our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally.

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Contact

When you contact us (e.g., via contact form or email), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been definitively resolved and provided that there are no legal retention obligations to the contrary.

5) Data Processing When Opening a Customer Account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will also be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address mentioned above. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary, and we no longer have a legitimate interest in further storage.

6) Use of Customer Data for Direct Marketing

6.1 Newsletter Subscription

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have explicitly confirmed your consent to receive newsletters by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for this purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is legally permitted and about which we inform you in this declaration.

6.2 Brevo

Our email newsletters and other promotional email communications are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

Based on our legitimate interest in effective and user-friendly email marketing, we pass on the data you provide during registration to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can send the emails on our behalf.

We reserve the right, exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR, to also carry out a statistical success evaluation of mail campaigns using web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data records.

You can revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

7) Data Processing for Order Fulfillment

7.1 Transmission of Image Files for Order Processing by Email

On our website, we offer customers the possibility to order the personalization of products by submitting image files via email. The submitted image motif is used as a template for the personalization of the selected product.

The customer can send one or more image files from the memory of the used end device to us via the email address provided on the website. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for production and order processing, you will be explicitly informed about this in the following paragraphs. No further disclosure takes place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 para. 1 lit. b GDPR.

After final processing of the order, the transmitted image files will be automatically and completely deleted.

7.2 If necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for communications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

For the processing of your order, we also cooperate with the following service provider(s), who support us wholly or partially in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8) Page Functionalities

Google Web Fonts

This site uses so-called Web Fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required Web Fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in connection with establishing a connection with the font provider is only carried out if you have given us your explicit consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your granted consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support Web Fonts, a standard font from your computer will be used.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

9) Rights of the Data Subject

9.1 The applicable data protection law grants you, as the data subject, the following rights (rights of access and intervention) regarding the processing of your personal data by the controller, whereby the respective legal basis for the exercise of these rights is referred to:

  • Right of access in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to erasure in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to notification in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to withdraw granted consents in accordance with Art. 7 para. 3 GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

9.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

10) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and - if applicable - additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

When personal data is processed on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the affected data will be stored until you revoke your consent.

If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 10/04/2026, 03:41:24